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Are you turned off by marketing and sales...but you need to promote your work to make a living?

There's no shortage of marketing programs, and maybe you've tried a few. But they don't work for you because you can't bring yourself to use the strategies they recommend.

In fact, the very word "strategy" is a turn-off. Who wants to treat prospective clients like targets in a military campaign.

Besides, those so-called "easy steps" turn out to be not so easy after all. Especially if you are a renaissance person who has a hard time cramming everything you are into some canned elevator speech.

What if effective self-promotion could be authentic, even graceful?

Plenty of professionals in the creative and human potential fields are making good livings because they've learned to promote themselves gracefully. If they can do it, so can you.

You can learn the secrets of authentic promotion from the free Authentic Promotion Ezine. When you subscribe, you'll receive the free 31-page guide, Principles of Authentic Promotion. Sign up to the right:

"What I like most about the Authentic Promotion ezine is its rich content always close to reality. Each and every issue is full of practical advice & new ideas. Any entrepreneur or freelancer will certainly benefit from becoming a reader!"
Bettina Gies, Geographer, Wiesbaden, Germany

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Want to try before you subscribe? Browse the article collections listed below to get help with:

Niche Marketing -- You may be surprised and delighted to discover that niche marketing can help you not only attract significantly more business but also provide richer opportunities for self expression. In the Niche Marketing section of this website I share my ecological approach to niche marketing with you.

Writing a Marketing Plan -- Does the thought of writing a marketing plan send you screaming into the night? What if your small business marketing plan could be simple, coherent, and suit you to a "T"? It can be with these tools.

Customer Service -- Tips on what makes good customer service and what your just-right customers really want from you.

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"Before I subscribed, I thought Molly’s ezine was similar to some other art marketing e-newsletter. But it does more, supporting my vision of my life as a business owner and artist and making me feel as if I'm on the right track. I enjoy it because it is well written and thoughtful. The advice given so often supports what I am currently thinking about or dealing with!"
Peggi Habets, Portrait and Figure Painter, Bethel Park, PA,

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Self Promotion -- Wouldn't it be nice if effective small business marketing and self promotion practices felt natural and authentic? Learn The Rule of Threes - a powerful and practical promotional marketing tool to gain recognition and generate new business, and learn to write an elevator speech that really connect with people.

Pricing Strategies -- Find out why your customer needs your pricing strategy and marketing to be driven by true value of your product or service to the customer, not the cost of manufacturing or delivering services.

Building Wealth -- Your success in building wealth is a function of the relationship you have with money. (You do have one, don't you?) If you are in pain or confusion about money, you'll find relief here.

AP ezine - Your small business marketing guide

Work Life Balance (the holy grail of the 21st century!) -- If you are a small business owner or independent professional, you may have noticed that the relationship between personal and professional life can be rocky. Read about strategies that, taken together, can help you change course without abandoning the destination and help you restore work life balance.

And when you are ready to put these principles to work in your business, check out these two Home Study Programs:

The Way of the Accidental Entrepreneur: How to Close the Gap Between the Work You Love and the Income You Need

The Way of the Accidental Entrepreneur guides you step-by-step toward a profitable business so that, when you reach your goal, you'll like the person you see in the mirror.


Authentic Promotion: Grow Your Business, Feed Your Soul.

Discover the underlying beliefs and misconceptions that keep you playing small–and learn how to undo them. You can prosper!

Please feel free to call (360) 697-7022 or email me with any questions:


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See a bug? I make mistakes. (Surprise!) If you see one or find something that bugs you on this site, drop me a note. You might be the recipient of our monthly "de-bugging" award.

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"Molly, thank you for all the wonderful breaks I can take from running my own business when I read your Authentic Promotion ezine, so full of great pragmatic advice and thoughts - just what I need and so uplifting!" ~ Jackie Tod, Partner RT&A, The Amrop Hever Group - Paris

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"Molly hits the nail on the head every time with her newsletter. As an artist, there is always struggle between the making of work and the selling/marketing of product. Molly Gordon hangs it out there for all to see and follow by example. She is a teacher of authenticity, knowing yourself, feeding your business and thriving as an entrepreneur. She is a North Star in my humble opinion. I HIGHLY recommend and encourage everyone to sign up for her newsletter and check out all she has to offer on her many links."
Nicole Strasburg, Artist, Santa Barbara, CA

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"To be honest, I first subscribed because a friend of mine was a client of yours, and since I was starting my coaching biz, she said - subscribe, her stuff is great (and still is - a great model of professionalism). So I subscribed to see what a coaches’ ezine looked like, but I stay because I respect your opinion and views & it challenges me personally. You present things in no nonsense easy to understand, yet challenging (on a deeper level) way. My perceptions around the power of collaboration have shifted (for the better!) I have also gotten much more comfortable with the idea of

The series on selling to your list has been of great benefit to me -- both the concepts & to see that even others struggled with this. Now I know that authentic marketing is the only way, at least for me.

I'd highly recommend your ezine to all biz owners who are afraid to sell."
Paula Gregorowicz, Owner, The Paula G Company, Philadelphia, PA

AP ezine - Your small business marketing guide

"I found your website early on and related to who you were as a person, how you represented yourself. Also your interest
I realize that the biggest benefit I get from reading your ezine it is connection to someone in the field who makes sense to me. Other than that it is bits of great information, but information doesn't so much thrill me anymore. So, I guess you feel like an old friend even if we don't know each other and you don't know me at all. You build great relationship ;-) We seem to be on parallel paths. You don't overwhelm me with email beyond the ezine. You feel authentic.
I heartily recommend your ezine to women entrepreneurs with spiritual and environmental awareness who want to market their businesses without compromising their sense of who they are at their core."
Kathy Loh, Life and Relationship Coach, Soquel, CA

AP ezine - Your small business marketing guide

"Again and again, I find gems in your newsletter that I use to keep me and my team going in the right direction. Thanks! Keep 'em coming!" ~ Robynn Coulter, Exhibitor Service Manager,

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