Is your business treading water because the clients aren't showing up?
Do you struggle to know which marketing system will really work?
You are good at what you do (even if you sometimes forget that).
You have oodles of experience and training (sometimes you wonder if you have too much).
And you care deeply about the people you work with.
So why is it so hard to get clients?
Somehow in spite of all your accomplishments, you're not getting the clients you want.
Maybe it's because you're a reanaissance person, with varied interests and wide-ranging experiences. So it's hard to get everything you bring to your work into a few good sound bites.
Maybe it's because you're too good a listener. You tailor what you do to each client's needs, so in a way your work is always changing. How do you put that into an elevator speech?
And you know you don't exactly excel in sales conversations. Even when you know someone needs you, you shy away from "the close."
So, in a way you understand why you don't have as many clients as you want. But it doesn't have to be this way!
Getting clients doesn't have to be an exercise in frustration and self-doubt.
A side trip to Match.com (!)
When my friend Gail joined Match.com, she got a lot
of "winks," and even a few dates. But no one she met came close to being her soul mate.
Now Gail is outgoing, attractive, vivacious. So I got curious and asked her about her profile, specifically her screen name. She told me it was “Mystic Spirit.”
Gail is a mystic spirit. Absolutely. She's an energy worker, a meditation teacher, and an intuitive. But she is also a tomboy, a vibrant, passionate adventurer. Her screen name emphasized only one aspect of her being.
"Gail," I yelped. "With a name
like that, what do you expect? You’re going to attract a bunch of
New Age weenies.” (Sorry, but that's what I said.)
When we stopped laughing, I suggested
she change her screen name to "Tomboy
Mystic."
She did, and within six months she'd met
the love of her life. Someone who shared her values both spiritually and materially. Someone who fit her just-right.
Wouldn't it be great if you could find a simple method for getting clients that fit you just-right?
Well, you can. And that's what The Goldilocks Strategy will show you how to do.
She recovered her investment in one week.
Denise Barnes, MA, LPC |
I had spent quite some money on marketing courses. There was learning, but the rather large promises made often didn't pan out. The Goldilocks program was specific and concentrated in it's design, and it delivered above and beyond that for me.
Introducing: The Goldilocks Strategy for
Getting
Clients
that Fit Just-Right in a cool HOME STUDY version
The Goldilocks Strategy for Getting Clients that Fit Just-Right is a 7-part program that teaches you how to be yourself and find the clients that actually want to be found. (Yes, they are out there.)
You'll learn:
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How to communicate what you do simply when the truth is you do things a little (or a lot) differently every time.
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How to identify your just-right clients when you work with a wide variety of people doing a variety of things.
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How to go from talking about your work to making a specific offer that people can say yes to.
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How to go from meeting people where they are to helping them commit to the next step–hiring you.
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How to frame specific results when you know you can't really guarantee anything.
You’ll enjoy clarity about who you serve and how. You’ll know what they want from you. And you’ll love knowing that you can deliver the results they want by being who you are.
Yes, this program works! This afternoon after our call, I got an email from a client that I just completed a group of 4 coaching clients and they want me to coach 4 more! Mary Bryan Roberts |
Four more clients!This course is for you if:
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You're a renaissance person.
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You want to bring the richness and diversity of your experience to your work.
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You've accomplished a lot, yet sometimes you forget that and have little confidence.
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You know you help people, but you have trouble framing specific results that you can confidently guarantee.
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You know a lot about a lot of things... but you know there are people who know more.
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You've see others in your field who are surpassing you, and you wonder where you've gone wrong.
Why It Works
The Goldilocks Strategy for Getting Clients that Fit Just-Right works because it’s not just about getting clients. It’s about being yourself. It’s about connecting with people out of a real enthusiasm for what you do without needing to persuade or convince.
It's about bridging the gap between who you are and what clients are looking for. And doing it effectively and with integrity.
By the time you complete this class you will:
- Know who your just-right client is and
how to recognize them.
- Know what they want so you can honestly and simply address their needs.
- Know how to overcome their reservations about hiring you
or buying your products.
- Know how to design products and services that practically sell themselves.
- Know how to get repeat business.
And you'll know how to do all that and still be yourself.
When you focus on what fits "just-right," you don't have to convince anyone to hire you.
Before the course I was wondering if it would be too focused on emotional growth and making "inside changes." What I found was what I really need: guidance from a successful and authentic entrepreneur who offers practical business techniques for increasing my confidence as a first-time entrepreneur. I recommend Goldilocks to men and women solo-preneurs who are isolated and worried that they'll not make a living unless they sell-out or try to be all things to all people. I urge people who are afraid to trust that their authentic offerings can foster a satisfying livelihood to make the investment. If you want to bring more of who you are to the world in a way that is focused on drawing in happy-to-work-with-you (just-right) clients, this class is for you. Jennifer Manlowe, PhD, CPC |
Practical help for a first-time entrepreneur
Why The Goldilocks Strategy is Different
In real life, reaching out to prospective clients is scary for just about everyone. Some of us deal with that by hanging back. Others put on a mask and push on. Still others bounce back and forth, one day hiding under the covers, the next shouting from the rooftops. (That would be me, by the way.)
But things change dramatically when we stop trying to please some mysterious "prospect" and start paying attention to the people we truly want to work with.
When you really listen to the people you feel you can help, you start to understand how the world looks through their eyes. You can drop the veneer of expertise and be a human being. And you already know how to do that!
Of course, being natural in a business setting probably doesn't
feel all that easy. And that's why the very first thing
you'll learn in this course is how to create a personal
safety zone.
When you stand in your personal safety zone, it's a lot easier to be yourself. That makes it easier for prospective clients to be with you.
Results! People who are interested
respond. I get website hits. And a curator who put me in a
show several years ago recently made contact, thanking me for
keeping her posted on my shows and asking to include my work
in another show. |
What The Goldilocks Strategy Covers
Part
1: How to Create a Personal Safety Zone
Whether you tend to hang back when
you are uncertain or plunge headlong to dispel the stress,
anxiety and doubt get in the way of reaching out. So in
the very first lesson, you'll learn how to create a personal
safety zone that lets you be vulnerable without doing an emotional striptease.
It’s
the key to reaching out to your just-right client without
feeling overwhelmed.
You'll find out:
- Why a personal safety zone is critical in any medium: whether you connect online, in person, or over the phone.
- How your personal safety affects the way people respond to you.
- How to identify your personal safety zone. (Yup. You already have one.)
- What you can do to create that safety when you connect with prospective clients.
- How to get into your personal safety zone even when your confidence is low.
Part Two: The Power of One Just-Right Client
Getting clients can seem like a big deal. But when you take a closer look, you’ll see that it doesn’t have to be.
In Part Two, you’ll discover:
- Why it's so important to know one client really, really well.
- Where to begin identifying the just-right client.
- How to refine your search.
- What actions to take to verify your choice.
- How to use your personal safety zone to stay on track
Part Three: What Do Clients Want? Part 1
One of the hardest things about connecting with prospective clients is trying to figure out what they want. You run through your mental list of issues and answers, and nothing quite fits.
It’s like having a closet full of clothes but nothing to wear.
In this part you’ll:
- Learn how to explain what you do without making prospective clients glaze over.
- Learn the crucial sequence that happens before you begin to market or sell.
- Find out the icky but completely get-overable barrier that's kept you from really connecting to prospective clients.
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Gain practice in holding the ground-breaking conversations that lead to new clients.
Molly blows me away with her intelligence and ability to guide smart, creative people in ways that allow you to truly build a business that makes money–even a lot of money. I get so tired of the hyped up Internet marketing world –most of which is full of hot air. I see many clients who have spent thousands and gotten little or no traction in their business. If you're frustrated with marketing, and want honest, grounded, uber smart help that actually products results–get this course! Jennifer Louden |
Smart help for creative entrepreneurs
Part
Four: What Do Clients Want? Part 2
Understanding what clients want is so fundamental to getting clients that fit just-right that we devote two entire modules to it.
in this part you'll learn:
- How to use the client's own language to connect and enroll.
- Why "problem" marketing hasn't worked for you and what to do instead.
- How to use your broad experience to enrich your offer instead of confuse your prospective clients.
- How to set the context for a sales conversation that is respectful and effective.
- Practice designing an an offer that meets your clients exactly where they are without reinventing the wheel every time.
When you know your clients as well as this, it is a bit like having the key to their hearts. That’s why we spend the fifth week working on how to care for your client and yourself.
You’ll learn:- What to do after you get hired.
- How to design multiple offers so clients have a clear path to follow from one engagement or purchase to the next.
- How to take extraordinary care of your clients without wearing yourself out.
- How to use mistakes to strengthen client relationships.
Congratulations! You understand your just-right client and how to connect with them. Now it's time to formulate an action plan you can use time after time to get clients.
In this part, you’ll learn:
- The secret to repeating strategies without having them go flat or meaningless.
- Exactly what to do when you lose your way in the process.
- Learn what to do after you get hired so clients stay.
- Discover how to market to existing clients so it's a service and not an imposition.
- Map out your Client Development Plan for getting clients that fit just-right.
Have you ever gotten to the end of a course and felt like you aren't quite done? There's so much valuable material in this course that you get an entire part devoted solely to completing the experience so that you can take it out into the world with confidence.
In this final part, you’ll:
- Go deeper with your Client Development Plan.
- Learn where and how to get support for implementing your plan.
- Tie up loose ends with an extended Q&A.
Here's what you receive when you invest in The Goldilocks Strategy for Getting Clients that Fit Just Right
Recordings of 7 live teleclasses. You'll experience the exact same teachings as those who paid twice as much as this home study version. Originally 90 minutes long, these classes have been edited to about 75 minutes, so you don't have to listen through the chit-chat and ums and ahs. (Well, I left a few ums and ahs in so it sounds natural.)
A complete, detailed workbook. You learn better when you use more than one kind of intelligence. The workbook is a written guide to what you are learning. It includes material thatis not covered in the classes (and vice versa). The notes, along with the audios, mindmaps, and forum, make up a "whole brain" learning system. (Cool, huh?) Value: $280.
And then there are bonuses.
Bonuses are fun. They're like icing on cake!
Bonus: A mindmap for every lesson. Each mindmap will essential points that can wake up your brain in a different way. Play with posting these around your office. Print them out and take your own notes on them during a lesson. Value: $105.
And for the first time, you can order the complete course as a physical product! If you'd rather not download the material, you can get the entire course shipped in a binder with CDs.
Here's a recap of everything that's included.
The
Goldilocks Strategy |
All Digital Downloads |
Physical Product | |
| Seven 90-minute classes (value $490) |
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| A complete workbook with exercises and step-by-step instructions (value $280) |
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Bonuses (because cake is better with icing) |
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Mindmaps of each class (value $105) |
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Transcripts of every class (value $420) |
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3 hours of bonus audio from teleclasses on getting clients that fit just-right (value $210) |
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| Partner Guide to use when you buddy up (recommended) (value $30) |
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| 10 compact discs containing all the audio in the course and bonuses (value $150) | |
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| Printed and bound workbook (value $50) | |
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| Printed and bound transcripts (value $75) | |
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Total value |
$1035 |
$1310 |
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Price |
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A Word to the Wise
No business can survive without clients. And to get clients, you need to get really clear about who you serve,
what they want, and what keeps them from buying.
I’ve spent tens of thousands of dollars experimenting with systems and tools for getting clients. It was expensive (and sometimes frustrating).
The good news is that I've learned from that, and I want
to share what I've learned with you so you can do more
of the work you care so much about and spend less time sweating where
the next client will come from. And you don't have to spend those tens of thousands of dollars to do it.
If You're Thinking About Waiting
If you aren't ready to develop your business, by all means wait. It doesn't make sense to spend money on something you don't need.
But if you are ready to grow your business and do need more clients, taking this class before you go further
with marketing can make the difference between wasting time and money and getting the results you want.
The Just-Right Guarantee
I want everyone who uses the home study program to get more clients with ease and grace. In fact, I guarantee that you will get results if you use the step-by-step Goldilocks Strategy.
And I know how it is to invest in marketing programs and not know if they are going to work for you. That's why I offer you this Just-Right Guarantee.
The Six Month Just-Right Guarantee Take up to six month to immerse yourself in the program and apply what you learn. Make sure it's exactly what you need to be successful in getting more clients, naturally and authentically. I am 100% confident that after you apply the business-building strategies and tools in The Goldilocks Strategy, you will be on track to gain a significant number of new clients. But if The Goldilocks Strategy isn't everything you were expecting, just let me know within six months, and you'll be promptly refunded 100% of your purchase. |
You should know that you're taking absolutely no risk because your investment is backed by my personal 100% satisfaction guarantee.
More than her money's worth Before the program began, I was concerned about getting my money's worth. This was a big investment for me. I did get my money's worth in spades. "Goldilocks" has helped me clarify content as I work on my new web site (my big goal for the course.) When talking with clients I feel much more present, and I learned to pay close attention to those conversations. They are gold mines. As a result of Goldilocks I have written some great authentic promotional material. I am in the process of forming a new business partnership that would vastly expand the scope of what I do. I don't think I could have handled (probably even believed) this development prior to the course. I would highly recommend this course to anyone who feels fear and doubt about promoting him/herself, to anyone who is new to business and feels uninspired by traditional marketing materials (here's a phone script, set your goals and go for it!), and to anyone seeking a holistic, visceral experience of learning this type of material. Kathryn DeBra |
How do I know the class and bonuses are worth what you say they are?
How can I tell if this is a good investment for me?
Is this really practical?
Is this a marketing class?
If you have a question that is not addressed here, just email me at mgordon@shaboominc.com.If I can’t help, I will do my best to point you in the direction of someone or something that can. But please, don’t let your business languish for lack of clarity about your just-right client.
How do I know the class and bonuses are worth what you say they are?
The prices I put on the various elements of the class and bonuses are my best estimate of the value you can realize as a result of taking the class, provided you apply what you learn and keep following through.The only person who can know what this class is worth is you. If investing in the class is going to leave you broke, please don’t do it. It takes money to grow a business, and you’d be better off saving up until you can make an investment like this.
On the other hand, if investing in the class stretches but does not strain you budget, and if you are attracted to this strategy, jump in. The harder you work, the harder I will work to help you succeed. Back to FAQ
How can I tell if this is a good investment for me?
When you work for yourself, it’s important to make good financial decisions. Here are some ways to think about this investment and determine if it’s right for you at this time.
Compared to coaching
Individual coaching will cost you $350 per hour, and that's when I have an opening. Group coaching generally costs $400 per month. Compared to those investments, this class is quite inexpensive.
Your hourly cost
Think about the hourly cost of hiring a graphic designer, copywriter, or web site programmer. This course won’t take the place of those services, but it can prevent you from spending thousands on marketing methods that won’t work. Back to FAQ
Is this really practical?
Yes. Every module of The Goldilocks Strategy for Getting Clients that Fit Just-Right has been designed to walk you through a step-by-step system for getting clients. Each part includes homework assignments for applying what you learn in your business. . Back to FAQ
Is this a marketing class?
Actually, no. :-) This class is about re-learning relationship skills and applying them to getting clients.
Somehow when we switch from our private lives to the realm of business, we forget what we know about relationships. We start seeing prospective clients as dollar signs and treating ourselves like products.
That feels crummy, and it doesn’t work. Fortunately, focusing on clients that fit just-right does. Back to FAQ
Shaboom Inc.
Life could be a
dream™
PO Box 195
Suquamish, WA 98392
P 360-421-1985
info@authenticpromotion.com
The workbook Molly has put together is fantastic. Frankly it was very well packaged and the pricing is amazing relative to the value Molly delivers with this program. I highly recommend it to any small business owner or entrepreneur who struggles with how to describe their value in a clear and powerful way, and in a way that's written to attract the clients they are meant to serve.
This excellent material takes on two of the toughest–and most rewarding– hurdles for solopreneurs. Focusing on "clients that fit just right" is like striking gold for a micro business. Finding a way to make sales a natural part of how you generate benefit removes the struggle and makes your business a pleasure for you–your most important resource.
The Goldilocks materials
that I have invested in are
very beneficial and worth thousands
more than you've charged. I am
truly grateful for access to this
material.
The Goldilocks programme has been gentle yet produced some profound effects.
Molly totally delivers what she promises and gives extraordinary value.
Before I signed up, my concern was that I was spending yet more money on a marketing class and not really seeing a direct return on my investment. Now that I have completed Molly's course, I know what my next steps are, and I anticipate a direct return. I am confident I will be reaching my just right clients with language that engages them to participate and a program that is designed to address their specific concerns. 
I never expected that working
on my business would make me feel more comfortable
in my own skin.
Molly has helped me to learn a way of making decisions
and solving problems that has greatly contributed to success in both
business and overall contentment in life. 
I'd already read a bunch of marketing books, consulted with a bunch of marketing and branding experts, and listened to more tapes than I can count. Nothing worked very well. Almost none of it rang true, creeping me out rather than motivating me.
In 1999, when Molly started to coach me, I didn't know what to expect as business coaches were a new concept and I thought if nothing else I'd have a pleasant conversation once a week.
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