Bring Authentic Promotion to Your Next Meeting, Conference, or Retreat
Authentic
Promotion® has the potential to engage
people in all facets of an organization in promoting its work to stakeholders,
clientele, and the general public. "AP"
has ignited enthusiasm for marketing and promotion in such diverse settings
as a county auditor's staff retreat, NASA's Langley Research Center,
and numerous non-profits and micro-enterprises.
Authentic Promotion and related
trainings are available in both on-site and teleconference formats.
To discuss the needs of your organization, phone Molly Gordon at 360-697-7022
or email mgordon@authenticpromotion.com.
You May Want to Know...
My style is interactive, spontaneous, irreverent. In addition to designing
and delivering specific content, I'm a fleet-footed, quick-witted, and
resilient facilitator. I love to elicit the intelligence and coherence
that are too often latent in meetings, retreats, or planning sessions.
I thrive on chaotic, emergent situations.
I'm a mediocre motivational speaker unless I have a felt connection
with the audience as a result of prior or concurrent coaching or training.
When such a connection exists, I can be a source of authentic inspiration.
My strengths are directness, humor, intelligence, and surprise.
If you think we might be a fit, please phone me to discuss your
needs. 360-697-7022.
Topics
My work is constantly evolving, and the following topic summaries are
snapshots of recent offerings for diverse audiences. Please consider
these as starting points for the perfect presentation for your purposes.
Authentic Promotion: Promoting Work that Matters
Inspires and equips participants to take proactive role in marketing
or promoting their work. Appropriate for small business owners, staff
trainings, non-profits, franchisees, and others. Depending on time frame,
may include segments on networking, setting fees, sales conversations,
establishing credibility, niche, and writing a marketing plan.
It's Your Party -- You Can Thrive If You Want To
Explores the role of personal belief systems and demonstrates
simple yet profoundly effective practices for moving from survival to
thrival. Incorporates principles of Integral Transformative Practice
and four-quadrant (AQAL) mapping in a simple tool for outlining a marketing
plan. In English, that means participants have a good time playing
with the notion that they can be more successful, and as a result they
come away with a new attitude and a plan of action.
Name Your Niche Now
Participants learn how to specify a niche narrow enough to make
their program or franchise stand out without cramping their style or
limiting their creativity. As a result, they can make simple, memorable
statements to prospective clients and referral sources that will attract
appropriate clientele.
Overcoming Barriers to Change
Employs distinctions from the work of Robert Kegan and Lisa Laskow
Lahey regarding inherent barriers to change. A facilitated process
allows participants to see the dynamic equilibrium that is preventing
effective, lasting change and specifies actionable steps to undo the
stalemate.
Communications 901
If we're so smart, how come we...? Great intelligence and great
creativity do not always coincide with great communication skills. This
workshop is for smart people who want to be more effective at speaking,
writing, and listening so that more of their intelligence gets into
the "network" and less ends up in the ozone!
Raise Your TQ
Develops capacity to tap individual and collective intelligence.
Based on improvisation games and the work of thought leaders such as
Rupert Sheldrake and Dee Houck. A playful, sometimes chaotic method
that can be adapted to (believe it or not) strategic planning, customer
service training, product development, and team building, and more.
The Integral Organization
An introduction to Ken Wilber's integral theory as it applies to business
problems and opportunities. Essentials include mapping cultural, systemic,
individual, and environmental aspects of an initiative or challenge
to reveal blind spots and identify areas of greatest and least leverage.
Includes overview of Spiral Dynamics.
The Story Only You Can Tell
Uses the metaphor of the hero's journey to shift resistance to marketing
into spontaneous, authentic commitment to promoting meaningful work.
Ideal for educators, professionals, and non-profits -- audiences who
are inclined to see their work as something that cannot or should not
be subject to the conventions of the marketplace.
Partial List of Speaking, Training, and Facilitation Clients:
Academy for Coach Training
Associated Women in Computing
International Coach Federation (Global Conferences)
Kindermusik Educators Association
Kitsap County Auditor's Department
Lamaze International
National Aeronautics and Space Administration, Langley Research Center
Naval Hospital, Bremerton
Portland Integral Salon
Puget Sound Coaches Association
Seattle Integral Salon & Ken Wilber Meetup
The Newfield Network
United Way of Kitsap County
Women's Business Exchange, Seattle Chapter
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Learn more about Authentic Promotion - a comprehensive
small business marketing resource that turns marketing and self promotion
into a path of increasing self-awareness, authenticity, and right
livelihood. You can look forward to promoting your work. (It is possible.)
* * *
Contact an acknowledged expert
on marketing and self promotion
Molly Gordon at:
Shaboom Inc. Life could be a dream…
PO Box 195
Suquamish, WA 98392-0195
mgordon@authenticpromotion.com
As a business coach and small
business marketing consultant, Molly Gordon, MCC, is available in
Greater Seattle Area and internationally