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 Authentic Promotion®
Honest Marketing that Works
For most of my life I felt that money wasn't important (or nice), and I was uncomfortable concentrating on it. I also learned that it's just not polite to talk yourself up. Perhaps, then, it's no surprise that for many years I worked very hard for modest pay. 15 years ago I went to work for myself, and I worked even harder for even less.
Today I enjoy a prosperity I couldn't even imagine then, a prosperity that allows me to live joyfully and authentically. To be specific, I have gone from bringing in a good deal less than $1,000 per month to 10 times that, and my income continues to grow while my workweek shrinks. I love what I do, and I know I am making a significant contribution to the well being of others.
So, what changed?
Somehow in the midst of licking my wounds and reflecting on how hard it was to be self-employed, I bumped up against the possibility that I was in some fashion creating my problems. This was not a new idea, but in the past I'd not been able to see exactly how I was shaping my limitations, so I couldn't do anything about it. Thinking that I was partly responsible just made me feel worse.
This time was different.
I resolved to study my reactions to business and marketing, and I discovered that I suffered from several underlying misconceptions that kept me playing small.
I realized that undoing my misconceptions would be difficult, and that it could also catalyze incredible growth, service, and authenticity. So, as a lifelong learner who has sought emotional and spiritual growth at every turn, I set out to uncover and examine the beliefs, fears, and resentments that showed up in the context of business and marketing.
I discovered precisely how my habits of mind, emotion, and body generated the results I was getting, and (with a great deal of trial and error) I devised simple practices that shifted my paradigm and, in consequence, my results.
The journey took 12 years. At the end, I had developed specific ways to transform my problems into solutions so that I could connect with the marketplace in a soulful, heartfelt, authentic way that reaches clients and buyers who fit "just right." After that, making a good living was practically a detail.
I started sharing what I learned with artists, professionals, entrepreneurs, even engineers and scientists. In time, I it all came together in a single course, Authentic Promotion.
At my first official networking event of the new year, I went to sit down at a table and introduced myself to the woman who was seated next to me. She, of course, asked, "What do you do?" I was able to very comfortably and confidently give my elevator speech, and she replied, "Nice niche!" I couldn't have asked for more!
I'm finding that this new approach is really working for me and is eliciting some great follow-up questions from the people I'm taking to. I feel better about what I'm doing that ever before (that's no exaggeration) because there's some focus and credibility attached to it. Many thanks again for all of your help.
Authentic Promotion is a 12-session teleclass that takes you step-by-step through a vastly simpler journey than the one I took. Oh, you'll still need to work – and work hard – but you won't need to wait 12 years for the results. In fact, you'll learn the essentials in seven weeks.
You'll be marketing your business
more authentically and effectively
from the very first week.
Authentic Promotion has been field-tested by hundreds of students who have successfully used this program to generate their own paradigm shifts so that they can serve the world and prosper. It is an evolutionary approach to marketing that uses the challenges of business and marketing as the basis for creating personal prosperity, integrity, and resilience.
Ask yourself:
Do you love your work but dread doing business?
Are you tongue tied when people ask you what you do? (Or do their eyes glaze over when you answer?)
Are you playing too small and earning too little?
If you answered even one of these questions, "Yes," imagine what would be different if you knew how to promote your work with dignity and conviction!
Here are some actual results reported by past participants:
- A leadership consultant clarified his standards for "just right" clients and sees his revenues double in 90 days.
- A life coach now goes to shopping malls for the sheer joy of beginning conversations with her elevator speech. She finds talking about her work so pleasant that she never has to worry about how she'll get new business. (And she's as comfortable with people who are not a good fit for her as she is with those who hire her on the spot.)
- A painter learns a simple physical practice that dissolves her preoccupation with how people might react to her work. For the first time in her life, she feels grounded and confident when she shows her work instead of worrying that she is selling herself short.
[I] want to tell you that this weekend I actually started getting excited about promoting my coaching business (Who is this strange woman?). I'm surprised I even had that thought, let alone am putting it in writing! You and the Auth. Prom. course you designed are a real blessing to me.
Patricia Beaugard, Life Coach
This summer, I'm offering the Authentic Promotion teleclass for the last time -- CLASS FILLED IN LESS than 24 hours, but you can order the CDs or the MP3s click here.
What can you expect to gain from this course?
- A point of view that makes marketing interesting in its own right, so you actually look forward to promoting your work. (It's really possible.)
- Practices you can use to cultivate this new point of view so you become more vibrant, more authentic, more engaged in your life as well as your work, effortlessly attracting more business.
- Marketing techniques in non-technical language so you can easily determine what methods are right for you and how to use them.
- A way to systematize and simplify marketing without making it insincere or "canned." You'll spend less time, get better results, and feel proud of how you show up.
During the course, you'll create a simple, do-able plan for promoting your work effectively using principles like these:
- Effective marketing means showing up as a genuine, whole human being.
- Effective marketing will express and enhance your authentic humanity and professional excellence.
- Effective marketing means choosing affordable, sustainable methods that build on your strengths and values.
- Effective marketing is a path to prosperity that serves your higher purpose and evolves with your own growth.
- Effective marketing is inseparable from making a contribution.
- Effective marketing creates a meaningful, purposeful context for your work.
Molly helped me understand how to create large spaces in my life for all the cool things I’ve always wanted to do. I’m no longer hamstrung by small thoughts (at least most of the time). If you’re wondering how you can make your work-life work for you (instead of driving you crazy), look no further. Molly will ask the tough questions that will help you find your answers. Thanks a million, Molly!
To skip to the bottom line, click here.
At the end of the course, you will know:
- How to talk with ease and conviction about your work... never be at a loss for words when they ask, “So, what do you do?”
- How to turn your marketing frustrations into opportunities... So your marketing methods always match your style and your values.
- How to tap into your body's wisdom to step out with natural confidence and commitment.
- How to create your own "Just Right" Client Profile to focus your attention and choices on clients who will value your work... Imagine the word-of-mouth advertising you’ll get from attracting such "natural fans" to your work!
- How to establish a reputation that aligns with who you really are... so that the right clients come to you for the right services at the right price.
- How to design an expansive niche--a niche that will allow you to express all of your skills and strengths while focusing your marketing for maximum results.
- How to avoid the emotional wear and tear that depletes your enthusiasm by adopting simple strategies that make marketing as routine--and as effective--as brushing your teeth.
- How to design integrated practices that will generate the momentum you need to dissolve the limits to authentic success and stay on track.
I've been putting myself 'out there' for prospective clients more....
This is a HUGE, ENORMOUS, TREMENDOUS, STUPENDOUS step for me....
It's truly eye-opening and life-changing.
Here's what you get with your CDs or mp3s:
- The course text, Authentic Promotion: Grow Your Business, Feed Your Soul, $22.00 retail.
- An all-new course workbook, $13.00 retail.
- A complete set of CDs or MP3s of the series, 18 hours of content you can listen to at your convenience. $130 - $230 retail.
- A set of 12 lesson outlines to make staying focused on the calls easy. $15.00 retail.
NOTE: Written course materials are in Portable Document Format (PDF), and can be read on screen or printed with the free Acrobat Reader, which comes installed on most computers. You will be given instructions on how to download the materials when you complete your registration.
As that guy who sells
rotisseries on TV says,
"That's not all!"
You'll also receive:
Membership in the Authentic Promotion Community Listserv where graduates of these courses support each other in creating long-term prosperity.
What's all that worth?
Copywriting experts say I should spell it out for you, so I will. (By the way, it's scary for me to write this sales stuff -- and it's part of my ongoing learning process. One of the things we'll be looking at in the course is how to stretch our comfort zones, risking coming on too strong yet coming from an authentic desire to connect rather than to persuade.)
Okay, back to the numbers. At my hourly rate of $350 it would cost you $6,300 just for the class time. (Not bad for someone who only eight years ago quailed at the idea of charging $35 an hour!) The listserv support would easily cost $525 per week, so for seven weeks that's $3675. (And that doesn't include the support I provide when you join the community listserv.) The textbook, workbook, and class outlines retail at $22, $13, and $15, respectively. The CDs will retail for $230.00.
The total comes to $10,255.
But while that sounds impressive, it's not really the best way to arrive at the value of this course. Instead, I suggest you ask yourself questions like these:
How would my life change if I were earning what I feel I am worth?
What contributions will I be able to make when I am confident about my value and my capacity to serve?
What might I accomplish if I had reliable ways to summon focus, energy, and momentum?
What is the value of learning to embody my gifts so that I am virtually irresistible?
Where else (besides marketing) might I benefit from knowing how to accurately identify what is blocking me and reliably dissolve those blocks?
I've gotten so much more intentional about my marketing. My belief prior to your class was "do a good job and they will find you" style of marketing… When "they" didn't find me I felt I wasn't good enough. You helped me to question that and then really work on figuring out what I wanted to do about it.
Act now and join me in an adventure to transform marketing into a joyful expression of your authentic gift to the world.
Warmest regards,
Molly Gordon,
Master Certified Coach
360-697-7022
mgordon@authenticpromotion.com
PS: Wavering? Let me take the risk. Take the course, put it to work in your life and business for twelve months, and if you are not seeing substantial increases in your business as a result, I'll refund your investment.
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