Brand equity statistics show how major valuation firms estimate the financial value and competitive strength associated with global brands. Interbrand’s 2024 ranking placed Apple first at $488.9 billion, while Kantar BrandZ and Brand Finance reported different 2025 estimates of $1,299,655 million and $574.5 billion, respectively. These figures are not interchangeable: each publisher uses a different valuation framework.
Table of contents
- The largest global brands in Interbrand’s 2024 ranking
- Technology, media, and luxury brand equity
- Finance, retail, and industrial brands
- Mobility, consumer, and services brands
- Kantar BrandZ’s 2025 global benchmark
- Brand Finance’s 2025 value and strength measures
The largest global brands in Interbrand’s 2024 ranking
Interbrand’s Best Global Brands 2024 ranking measures brand value in billions of dollars and reports year-over-year movement within its own ranking. Apple led the 2024 list at $488.9 billion, although its value was down 2.7% from the previous year. Microsoft ranked second at $352.5 billion, up 11.3%, and Amazon ranked third at $298.1 billion, up 7.6%.
Google ranked fourth at $291.3 billion, with an 11.9% year-over-year increase. Samsung ranked fifth at $100.6 billion, up 10.1%. Toyota ranked sixth at $72.8 billion, up 12.9%, while Coca-Cola ranked seventh at $61.2 billion, up 5.4%.
| Interbrand 2024 rank | Brand | Brand value | Year-over-year change |
|---|---|---|---|
| 1 | Apple | $488.9 billion | -2.7% |
| 2 | Microsoft | $352.5 billion | +11.3% |
| 3 | Amazon | $298.1 billion | +7.6% |
| 4 | $291.3 billion | +11.9% | |
| 5 | Samsung | $100.6 billion | +10.1% |
| 6 | Toyota | $72.8 billion | +12.9% |
| 7 | Coca-Cola | $61.2 billion | +5.4% |
The gap between the first five brands is substantial in Interbrand’s measurement. Apple’s reported value was $136.4 billion higher than Microsoft’s, while Microsoft’s was $54.4 billion higher than Amazon’s. Those differences describe this ranking only; they should not be used to reconcile Interbrand’s numbers with another publisher’s estimate.
Technology, media, and luxury brand equity
Interbrand’s 2024 results also show strong representation from technology, media, and luxury. Louis Vuitton ranked 11th at $50.9 billion, up 9.4%. Tesla ranked 12th at $45.5 billion, but declined 8.9%. Cisco was 13th at $45.5 billion, up 5.0%, and Nike was 14th at $45.4 billion, down 15.6%.
Instagram ranked 15th at $45.1 billion, up 14.6%. Disney was 16th at $42.8 billion, down 11.3%. Adobe ranked 17th at $39.4 billion, up 12.6%; Oracle ranked 18th at $37.7 billion, up 8.9%; IBM ranked 19th at $37.3 billion, up 6.8%; and SAP ranked 20th at $36.8 billion, up 11.3%.
Facebook ranked 21st at $34.9 billion, up 10.4%. Hermès was 22nd at $34.7 billion, up 14.9%, followed by Chanel at $33.2 billion, up 7.1%. YouTube ranked 24th at $30.1 billion, up 15.6%, and J.P. Morgan ranked 25th at $27.1 billion, up 4.7%.
This group includes both gains and declines. YouTube’s 15.6% increase was the largest reported year-over-year rise among the group, while Nike’s 15.6% decline was the sharpest fall. Interbrand’s figures therefore illustrate why brand value and annual momentum are separate measures: a high-ranked brand can lose value while remaining near the top of the list.
Finance, retail, and industrial brands
The next Interbrand segment spans financial services, retail, consumer goods, technology hardware, and business services. Honda ranked 26th in 2024 at $26.7 billion, up 9.4%. American Express had the same $26.7 billion value at rank 27 and increased 10.8%. IKEA ranked 28th at $24.3 billion, up 5.9%.
Allianz ranked 29th at $23.5 billion, up 12.7%, and Hyundai ranked 30th at $23.0 billion, also up 12.7%. Accenture ranked 31st at $21.9 billion, up 2.7%, while Visa ranked 32nd at $21.1 billion, up 13.4%. Pepsi ranked 33rd at $21.0 billion, up 6.2%, and Sony ranked 34th at $20.8 billion, up 9.1%.
UPS ranked 35th at $20.0 billion, down 1.8%. NVIDIA entered the ranking at 36th with a $20.0 billion brand value; the supplied Interbrand result identifies it as a new entrant and does not provide a year-over-year percentage. Intel ranked 37th at $19.7 billion, down 30.4%, the steepest decline in this segment.
Netflix ranked 38th at $19.7 billion, up 10.0%. MasterCard was another new entrant, ranking 39th at $18.5 billion without a supplied year-over-year percentage. PayPal ranked 40th at $18.3 billion, up 2.8%.
| Interbrand 2024 rank | Brand | Brand value | Reported movement |
|---|---|---|---|
| 26 | Honda | $26.7 billion | +9.4% |
| 27 | American Express | $26.7 billion | +10.8% |
| 32 | Visa | $21.1 billion | +13.4% |
| 35 | UPS | $20.0 billion | -1.8% |
| 36 | NVIDIA | $20.0 billion | New entrant |
| 37 | Intel | $19.7 billion | -30.4% |
| 39 | MasterCard | $18.5 billion | New entrant |
Mobility, consumer, and services brands
Interbrand’s final supplied group covers fashion, mobility, and services. Gucci ranked 41st in 2024 at $17.9 billion, down 10.4%. Zara ranked 42nd at $17.8 billion, up 7.9%, and Porsche ranked 43rd at $17.4 billion, up 7.3%.
Airbnb and Audi shared a reported value of $17.3 billion. Airbnb ranked 44th and was up 5.8%; Audi ranked 45th and was also up 5.8%. Within this group, the two brands with the same reported growth and nearly the same value occupied different ranking positions, showing how small valuation differences can affect placement.
Across the supplied Interbrand 2024 entries, technology platforms, automotive brands, luxury houses, financial companies, retailers, and service businesses all appear in the same global list. The ranking is therefore useful for comparing the relative position of named brands inside Interbrand’s method, but it does not establish that one industry has greater brand equity under every methodology.
Kantar BrandZ’s 2025 global benchmark
Kantar’s BrandZ 2025 ranking uses a separate framework and reports values in millions of dollars. Apple ranked first globally at $1,299,655 million, up 28% year over year. Google ranked second at $944,137 million, up 25%, and Microsoft ranked third at $884,816 million, up 24%.
Amazon ranked fourth at $866,118 million, up 50%. NVIDIA ranked fifth at $509,442 million, up 152%, the largest increase among the ten supplied brands. Facebook ranked sixth at $300,662 million, up 80%, and Instagram ranked seventh at $228,947 million, up 101%.
McDonald’s ranked eighth at $221,079 million, with 0% year-over-year change. Oracle ranked ninth at $215,354 million, up 48%, and Visa ranked tenth at $213,348 million, up 13%.
| Kantar BrandZ 2025 rank | Brand | Brand value | Year-over-year change |
|---|---|---|---|
| 1 | Apple | $1,299,655 million | +28% |
| 2 | $944,137 million | +25% | |
| 3 | Microsoft | $884,816 million | +24% |
| 4 | Amazon | $866,118 million | +50% |
| 5 | NVIDIA | $509,442 million | +152% |
| 6 | $300,662 million | +80% | |
| 7 | $228,947 million | +101% | |
| 8 | McDonald’s | $221,079 million | 0% |
| 9 | Oracle | $215,354 million | +48% |
| 10 | Visa | $213,348 million | +13% |
Kantar’s 2025 figures show a different scale from Interbrand’s 2024 figures, even for brands that appear in both lists. The most useful interpretation is within-source comparison: Kantar’s top ten indicate the relative position and reported growth of these brands in Kantar BrandZ’s 2025 benchmark.
Brand Finance’s 2025 value and strength measures
Brand Finance reported in its 2025 global ranking release that the 500 most valuable global brands grew 10% in 2025 to a combined $9.5 trillion. This is a portfolio-level benchmark, not a direct measure of any single company’s sales or market capitalization.
Within Brand Finance’s 2025 results, Apple was valued at $574.5 billion, up 11% from 2024. Microsoft was valued at $461.1 billion, up 35%, and Google at $413.0 billion, up 24%. Amazon reached $356.4 billion, up 15%, while Walmart reached $137.2 billion, up 42%.
NVIDIA’s Brand Finance brand value rose 98% in 2025, taking it into the global top ten for the first time. Brand Finance also reported a separate brand-strength measure: WeChat received a brand-strength index score of 95.2 out of 100, the highest in its global ranking.
Brand value and brand strength should be kept distinct. The dollar figures estimate financial brand value under Brand Finance’s method, while the WeChat result is an index score out of 100. They answer different questions and should not be merged into a single scale.
The three publishers use different brand-equity valuation frameworks. Interbrand’s measurements here are from its 2024 ranking, while Kantar BrandZ and Brand Finance measurements are from 2025. Dollar values and percentage changes remain in the units and precision reported by each source, so comparisons should stay within each dataset rather than treating the figures as interchangeable.